Grow Plants & Home store
Grow Plants & Home is a plant shop that supports local artists and items to make a special touch to your home. We help with Brand Strategy and photography to increase their website and social media presence. Through our work together they were able to create a partnership with 7seventy7 and Dubbel Dutch Hotel.
Brand Strategy
Goal.
Jon & Meredith set the goal to post four times a week and grow their Instagram to 2,000 followers. They would like to have more of a presence within their community of a mile radius and hire someone to run their social media.
Challenge.
Grow Plants & Home needed help with consistent branding and wanted to build an engaging community of followers with clear messaging to market their services. Being a new business in 2019, brand awareness is key as they were only doing outreach through email marketing.
Strategy.
We suggested to increase brand awareness they invest in more signage up around the block and in front of the store to attract more people browsing the neighborhood. Optimize their online presence with images of the store on Google business profile and on their website. Following their entrepreneurship events with local businesses posting a short reel of how the space was activated and show off new inventory. Lastly, to get the high-end clients in the store, they needed to have photos to pair with their email marketing so people can learn more about the history & artists in the space. After the 30 days of content, each month you should do an audit of which content/stories did well and what you should continue posting.
dubbel dutch hotel
Client
Grow Plants & Home
Deliverables
Brand Strategy & Photography
Grow Plants & Home wanted to attract more versatile B2B instead of B2C; Targeting multiple residential buildings in the neighborhood - Dubbel Dutch Hotel is a vintage hotel a few blocks away that has been in Milwaukee for over 120+ years.
Grow Plants & Home wanted to attract more high-end B2C; 7seventy7 at the time of this shoot was the tallest residential building in Milwaukee, Wisconsin, and GPH partnered to offer a discount for each resident.
Client
Grow Plants & Home
Deliverables
Brand Strategy
Photography